But when it came to rules that might boost network neutrality -- the notion that end users (you and me) should decide what content and services we want without interference from the ISPs -- the FCC's order paid lip service to the concept while enshrining its eventual demise. In theory, land-line carriers (traditional phone and cable companies, for the most part) won't be allowed to play favorites. In practice, the new rules invite them to concoct new kinds of services that do precisely that.

But even that fuzzy concept won't apply to mobile carriers, which means that discrimination will be explicitly permitted by companies like AT&T and Verizon for customers of the iPhone and iPad, among other devices that are increasingly the most important entry point to the Internet.